In December 2012, Samsung launched an initiative called C-Lab (Creative Lab Project) to support bright ideas that may arise from its own employees. After the success of this initiative, the South Korean company has created a new section called C-Lab Outside to support new initiatives and technologies outside the Samsung network.
Since then, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, facilitating their launch as startups. Now, Samsung’s incubation program unveiled the latest batch of startups supported by the company, and one of them is very pertinent to the current pandemic moment.
It is SunnyFive that develops a window-shaped lighting device, which produces artificial sunlight and reportedly delivers all the benefits of natural sunlight. SunnyFive window (which was originally called Sunnyside) produces a full spectrum of natural light. The angle of the projected light changes throughout the day, to simulate the natural sunlight movements such as sunrise, dawn, dusk, and sunset.
According to Samsung, the device “will help users to synthesize vitamin D while they are indoors or in low light, without worrying about skin aging or sunburn.” The artificial window is controlled via the app; in this way, users can adjust the color temperature, brightness, and alarm clock functionality.
Although SunnyFive is essentially a so-called “Seasonal Affective Disorder” (SAD), which helps those suffering from a lack of natural light, its technology to imitate the phases of the day and correctly monitor the position of the Sun is certainly a differential for other products on the market. In addition, its design, made to look like a window (and not a table lamp), is also a point to consider when innovating the product.
It seems a better solution and arrives at the right time, with the coronavirus pandemic, which, unfortunately, will still force many people to stay at home for a long time. So far, there is no information about the price and when this device will be released. But once Samsung supports this project, the first models should be released soon.