What could be better than the Super Bowl to announce the launch of a new product? Followed by millions of Americans, the final of the American football championship is a popular place for advertisers who do not hesitate to spend fortunes to broadcast their latest product there. This is the case of Jeep Brand, the authentic SUV brand since 1941.
Jeep continues to work to expand its product range and, this time, it is not about a new four-wheeled car, but about a bicycle. The e-bike debuted in a nostalgic, humorous commercial, which features the actor Bill Murray reprising his role from the hit movie Groundhog Day. The ad is more about the Jeep Gladiator pickup truck, but the manufacturer’s website is providing the first details of its new electric bike.
According to the SUV manufacturer, the Jeep mountain bike uses a 750-watt motor from QuietKat, a brand specializing in the field of electric mountain biking. The Jeep e-bike can cover a distance of up to 65 km (40 miles) on a single charge. It uses QuietKat Fire-Link suspension, four-piston hydraulic brakes, and 4.8″ fat tires that can tackle most extreme terrain. Other specifications are not reported.
Jeep and QuietKat promise that this durable e-bike will be the perfect complement for adventure lovers and cyclists.
Far from being limited to a simple concept, this first Jeep electric bike will indeed be offered on the market. On its site, the manufacturer announces availability for June 2020 without indicating the price of the model and its possible marketing in other countries. You shouldn’t think the bike will be affordable: QuietKat now sells electric bikes for $2699.