The LIV edition of the Super Bowl would be getting ready to present much more than a sport and musical show for all fans, as this event is expected to go down in history after promising zero pollution and taking care of the environment.
The public present at the Hard Rock Stadium, in Miami Gardens (Miami, USA), at the Super Bowl, the final of the American football championship, will have aluminum cups to consume drinks. The initiative is from the Bud Light beer brand, in partnership with Ball and Centerplate, the concessionaire of the stadium’s food services.
Aluminum is the material that can be recycled an infinite number of times without losing quality and does not generate any waste.
Ball, the world leader in sustainable aluminum packaging, created lightweight aluminum cups in response to the growing consumer preference for more sustainable products. Centerplate, Hard Rock Stadium’s exclusive catering partner, is adopting the cups as part of the company’s “Better Tomorrow 2025” goals and helping promote the stadium’s broader mission to eliminate 99.4% of disposable plastics this year.
During the Super Bowl, 50,000 aluminum cups will be available in the club sectors, in the suites, and in the general passing areas of the stadium. After the game, cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami football games, international football games, concerts, and other events held at this global entertainment destination.
Hard Rock Stadium was the first professional football arena to offer large-scale aluminum cups when it was introduced during the final game of the Miami Dolphins season at home in December.