The software company Adobe unveiled Project Primrose, an interactive dress that can change its design and style almost every second, at the Adobe MAX 2023 event in Los Angeles last week.
Today, many designers use Adobe Illustrator to try out new designs. Wouldn’t it be great if they could quickly bring those designs to life in real objects with the click of a button?
That’s the vision of Project Primrose, an interactive dress that demonstrates the potential use of flexible textile displays. The dress is made with non-emissive textiles where content creators and designers can flash their designs and creations onto the interactive dress.
Project Primrose allows its users to display content created with Adobe software, such as Firefly, After Effects, Stock, and Illustrator. It can transform its appearance with a click of a button or respond to the movement of the wearer.
The team behind the dazzling dress that can change its appearance in seconds revealed how they made it at the Adobe MAX 2023 event in Los Angeles last week. Christine Dierk, one of the creators of the innovative fabric, showed how the dress could display different designs that the wearer can customize and animate.
The secret lies in the material’s reflectiveness and composition. Each sequin on the dress is a miniature screen made of smart materials that can change color and brightness according to the wearer’s preferences. It allows the person wearing it to display different patterns they’ve created, which can even animate in real-time.
The project is still in the early stages of development, but it has a wide range of possible applications in various domains. Designers can layer this technology into military clothing, advertising, fashion, furniture, and other surfaces to unlock infinite style possibilities – such as the ability to download and wear the latest design from a favorite designer.
Whether you want to match your outfit to your mood, show off your creativity, or access the latest trends from your favorite designers, Project Primrose gives you the power to express yourself in new ways.
Christine Dierk presented the interactive dress at Adobe MAX 2023; she and her research team, comprising TJ Rhodes and Gavin Miller, already published their studies back in 2022 with reflective light-diffuser modules for non-emissive flexible display systems.