Tuesday, March 5, 2024

Coco-Cola creates first-ever drink using AI technology

The soft drink giant Coca-Cola has unveiled the first-ever soda drink created using artificial intelligence (AI) technology.

The limited-edition Coca-Cola Y3000 Zero Sugar was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colors, flavors, and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca-Cola to create the unique taste of this beverage.

The AI helped the company develop flavor profiles and design the product’s outside packaging – the logo and text script. Coca-Cola 3000 Zero Sugar features a futuristic packaging design, including colorful, bright, and optimistic tones. Also, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future.

Each Y3000 Can also has a QR code to access the Coca-Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.

Coca-Cola Creations lends the iconic Coca‑Cola brand to new expressions fueled by collaboration, creativity, and connection. Each sequential, surprise-and-delight drop brings to life the “Real Magic” philosophy with a limited-edition flavor – complemented by designs and experiences – inspired by music, gaming, sports, and other consumer passion points.

“The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences,” said Oana Vlad, Senior Director of Global Strategy at The Coca‑Cola Company. “After leaning into Augmented Reality last year, we’re embracing the power of AI and continuing to build our company’s capabilities in this exciting space. Coca‑Cola Creations has created new pathways to deepen our engagement with existing fans and those who may not have considered the brand before.”

Coca-Cola is inviting fans to imagine what the future tastes and feels like with a limited-edition drink and a new AI-powered experience. The zero-sugar offering will be available for a limited time in select markets, including the United States, Canada, China, Europe, and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca-Cola Y3000.

“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like – and what kind of experiences would a Coke from the future unlock?” Vlad said in the press release. “The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”