On a trip to the past, Hamilton decided to breathe new life into the world’s first digital watch, which was introduced 50 years ago. We are talking about Hamilton Pulsar, a model that has been on the wrists of several international celebrities, including Jack Nicholson, Joe Frazier, Elton John, and Keith Richards.
In 1970, the company released the world’s first digital watch equipped with an LED display. The breakthrough device had gained great publicity among others and changed the way of displaying the time. Now, on the occasion of the 50th anniversary of the event, the American-Swiss brand is launching the new Hamilton PSR that brings back the unmistakable style of the digital watch that changed the world.
An updated version of the original Pulsar, whose name referred to those amazing astronomical bodies which emit precise radio pulses, has the same envelope, a metal bracelet, and even an identical display. The main differences can be found inside the watch. This time the display is not LED, but it now features a hybrid display mixing reflective LCD and emissive OLED technologies, which is more energy-efficient. Pressing the button will again display the bright red OLED numbers in the classic “10:09” style, while the LCD screen ensures perfect readability regardless of brightness. The screen consumes very little energy since it is not backlighted.
The Hamilton PSR is available in two versions: one in common stainless steel and the other in stainless steel coated with yellow gold PVD. The latter is a special edition, limited to 1970 units, the number that refers to the year the original Pulsar hit the market.
Both watches have digital quartz mechanisms set in the same dimensions of 40.8mm x 34.7mm and sapphire crystal dial with anti-reflective coating. They are water-resistant up to 10 bar (100meters).
Prices? Hamilton has reissued the legendary Pulsar at a more reasonable price. It takes $745 for the steel version and $995 for the limited edition of 1,970 pieces.