E Ink and Cream Guitars have collaborated to create the world’s first color-changing guitars using E Ink Prism 3 ePaper technology.
Cream Guitars has incorporated E Ink Prism 3 ePaper into their Voltage DaVinci guitar design and presented the latest models at NAMM 2025. They are pioneering this cutting-edge technology to create guitars that can change colors, offering seven shades. This innovation allows musicians to customize their instruments and express their creativity in new ways, setting Cream Guitars apart from traditional manufacturers.
Luis Ortiz, CEO of Cream Guitars, explained their approach: “We had the idea to break all the rules of the traditional guitar. We’ve redesigned every part of an electric guitar to broaden and enhance the playing experience. Through our innovative collaboration with E Ink, we are providing artists a level of creativity that extends well beyond anything available in today’s market.”
E Ink Prism 3 technology bridges the gap between traditional static materials and digital technology. Known for its low power consumption, durability, and color-changing capabilities, Prism 3 is disrupting industries such as automobiles, fashion, architecture, and music.
Pete Valianatos from E Ink highlighted that Cream Guitars is leading in innovative instrument design. Their collaboration is a significant step in pushing the limits of what can be achieved. The result is a guitar that sounds amazing and makes a striking visual impact.
E Ink’s technology is low-power and eco-friendly, contributing to environmental progress with efficient, low-carbon displays. Nearly 60% of its global operations use renewable energy, with a goal to reach 65% by next year. E Ink has been recognized for its sustainability efforts, being included in the Dow Jones Sustainability World and Emerging Markets Indices for three years in a row.
Similarly, Cream Guitars is dedicated to environmental sustainability by using 100% renewable woods and minimizing waste in production, ensuring their guitars are eco-friendly while maintaining high-quality standards.