The Swedish company Tobii has launched a new version of the eye-tracking glasses that were originally released about ten years ago. It is about a pair of glasses that are primarily designed for different kinds of studies where you follow users’ eye movements.
The next-generation of the wearable eye tracker, called Tobii Pro Glasses 3, allows you to use the eye-tracking function to capture and analyze a person’s natural visual behavior in real conditions. It is equipped with eye-tracking technology with four extremely small, eye cameras and 16 illuminators into the lenses, which provides a unique combination of improved eye tracking performance.
In addition, the new version should have a better wide-angle camera than its predecessors, which ensures that the glasses film a much larger part of the user’s field of view. It makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.
The design of Pro Glasses 3 is very comfortable, making them unobtrusive to wear, which is an important factor in collecting unbiased insights. Its robust design allows you to wear it with personal protective equipment (PPE), such as helmets and hats. Smart glasses come with a set of accessories, including add-on IR blocking safety lenses support research in outdoor/bright environments, as well as situations requiring eye protection.
Eye-tracking data is collected at 50 or 100 hertz, and slippage compensation technology enables consistent eye-tracking data throughout recordings, even if the glasses move on the user’s head, or are taken off and on.
Unlike the company‘s consumer equipment, which was sold as an accessory and integrated into a mixed reality headset, Tobii Pro Glasses 3 glasses are designed specifically for corporate use.
Scientific researchers can use them to get a unique vantage point into human behavior and a deeper understanding of a person’s cognitive process. Consumer insight professionals and UX researchers can visualize and measure the true customer experience in any scenario. Operational managers, team leads, and operators can see each other’s reality from a first-person perspective.
For businesses, this means more informed decisions on design and marketing investments and a deeper understanding of the workplace for improved productivity and safety.
Tobii has not released any price information on Tobii Pro Glasses 3, but if they are priced as their predecessors, then they can probably be quite expensive.