Hyundai Motor Company presented the 45, an electric vehicle concept, at the International Motor Show (IAA) 2019 in Frankfurt. As a tribute to its heritage and reinvented for the future, the 45 represents a new era of Hyundai automotive design focused on electrification, autonomous technology, and intelligent design.
The 45 EV concept is inspired by one of the brand’s most iconic models, the Hyundai Pony Coupe Concept. The iconic character of this vehicle is defined by its monocoque style chassis, aerodynamics, and lightweight design, which were inspired by the aircraft of the 20s.
The name of the car is also partly due to the 45-degree angles at the front and rear. This forms a diamond-shaped silhouette that further represents the design direction of future EV models.
This concept eliminates complexity, celebrating the clean lines and minimalist structure of the original Coupe. Combining its heritage with a new vision, the 45 EV incorporates the evolution of Hyundai ‘Sensuous Sportiness’ design language.
Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric, and leather, creating a warm atmosphere that is both relaxing and spacious. Space is fully maximized with batteries and motors located outside or under the passenger compartment.
The batteries are placed on the floor of the vehicle, which contributes to its spacious interior. The flat floor of the model where the batteries are stored receives the nickname of ‘skateboard,’ as it allows Hyundai to create a space that feels like a living room with new furniture.
Besides, the floor of the Hyundai 45 is covered by a comfortable carpet, to further convey the feeling of living space, as well as to reduce road noise. The seats turn towards the occupants when they open the door for convenient entry and exit.
The clean lines, ergonomic placement of controls, and a feeling of ‘high-end electronics’ for interior accessories further enhance the feeling of space while reinforcing the simplistic modernity of the 45 EV design.
It also carries an aggressive expression, with the radiator grille replaced by a smooth and minimalist ‘kinetic cube headlamp design. Active LED light strips on the car’s exterior provides an indication of remaining battery levels. There are also self-cleaning side cameras that replace the traditional wing mirrors to keep smooth, uninterrupted lines running along the full length of the car.
Besides, the Hyundai 45 reinvents storage space in a variety of novel ways, including the refinement of the concept of pockets for devices mounted on the door by introducing an elongated horizontal shape, which allows books or tablets to be stored. In addition, the storage space uses a transparent material, making it easy to see the content.
