Large fashion brands and the clothing industry are often criticized for not being ecological. Just like cars, plastic bottles, or excess electricity consumption, they also burden the environment.
Maybe that is why Reebok decided to make the new Forever Floatride GROW sports sneakers out of purely natural materials to reduce the use of petroleum-based plastics in footwear.
The model made from sustainably grown plants as the brand has a goal to completely eliminate the plastic from its manufacture, and these sneakers have been its bet to achieve it. The entire upper part or body of the shoes is naturally biodegradable, sustainable, strong, and breathable; it is made of eucalyptus tree fibers, while the inner part is made of BLOOM algae foam, which is harvested from invasive growth areas and is naturally odor-resistant.
The midsole of the Forever Floatride GROW is made from sustainably grown castor beans, providing the high performance and lightweight cushioning standard of the original Forever Floatride Energy. Finally, the sole outside is made of natural, flexible, and durable rubber trees.
In addition, Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2025, creating two pillars in their sustainable efforts: the first is [REE] GROW for creating products from natural materials, and second is [REE] CYCLED to create products using recycled or reused materials.
Of course, we will still have to wait to get these shoes. The Forever Floatride GROW model will be available in autumn 2020.