Friday, April 12, 2024

Nike’s Joyride shoes give you a feeling like running on bubbles

Nike unveiled its “Joyride Run Flyknit,” designed for casual and everyday runners. Nike engineered a unique, responsive cushioning system that adapts to individual foot strikes and offers high levels of comfort and impact absorption as your feet hit whatever surface you’re running on.

The cushioning system is made of pods filled with thousands of thermoplastic elastomers (TPE) – similar to plastic and rubber – beads that mold to the runner’s foot shape and stride over time. The company says the idea with Joyride is to “make running easy” and give you more personalized comfort.

Nike's Joyride shoes use tiny beads to make your runs more comfortable/ Image Credit: Nike
Nike’s Joyride shoes use tiny beads to make your runs more comfortable/ Image Credit: Nike

The Joyride Run Flyknit is the first Nike sneakers to feature visible and colorful beads (as you can see in the image), which give them a great look.

These beads are spread within the pods at the base of the shoe to allow the foam to expand in all directions as you run. The pods are also different in size depending on which area of the foot they cover; for instance, large pods for the heel of the foot to absorb impact and smaller pods for the forefoot.

The designer team eliminated the removable sock liner commonly found in trainer shoes. Instead, they used a thin layer of material seamlessly sewn to the rest of the insole. This will allow the user to come into closer contact with the beads to activate the system through the foot’s force compression to conform to your foot shape and stride.

The system creates a dynamic footbed that forms to your foot and feels personalized to you./ Credit: Nike

In addition, durability was also a major focus during the development of the Joyride Run Flyknit; also, the cushioning system showed no concerns in the wear-and-tear department.

Read more: A 100% recyclable performance running shoe

The Joyride Run trainer is Nike’s most sustainable, zero-waste material, and the beads inside it are also recyclable. Whole shoes can also go through Nike’s worldwide Reuse-A-Shoe program, which collects and recycles used shoes and transforms them into Nike Grind, a material used to create courts, tracks, fields, and playgrounds.

The company’s Joyride Run Flyknit will launch nationwide on August 15th for $180, while the NikePlus members will have access to the shoes up earlier, on July 25th. It is also working on women- and kid-specific models that will have the bead-filled cushioning system. Those other models will be commercial later this year. Read more here.