The Veteran Italian motorcycle maker, MV Agusta, is branching out, delving head first into the already crowded market of e-mobility with a range of lightweight e-vehicles. It is starting with a pair of ebikes, dubbed the Amo RC and Amo RR – to be followed later by some electric kickscooters.
This long-awaited brand extension leverages MV Agusta’s growing brand equity in the urban mobility segment. With this strategic move, the brand manages to cover a wide niche of urban users for whom moving around the city on a sports motorcycle is not the most practical option.
Details on the e-scooter have not been released yet, but the first look at the e-bikes should tell you all there is to know about the new range from the Italian maker. Both e-bike variants, the RR and the RC, feature a 250-W Mahle ebikemotion x35 motor with an assisted speed of up to 25 km/h (15.5 mph). A 250 Wh Panasonic battery housed in the downtube ensures a range of about 75 km (47 miles) on a single charge. A full charge was completed in four hours.
Each variant rocks an aluminum-alloy frame and carbon fork and premium quality components such as the Pirelli tires, the Magura disc brakes, and the Gates Carbon Drive belt. At just 15.5 kg, AMO bicycles are lightweight and inconspicuous, ideal for urban commutes or leisure trips.
The electronics are controlled through a single push button hub which makes powering on and selecting assistance levels a simple one touch task.
Both AMO RR and AMO RC will be designed and hand-built in Italy, in keeping with the company’s promise of delivering the same MV Agusta quality from the motorcycles. The RRs will come in two color options (one yellow and black and one red and black), while the RC will be available in the typical red, white and black “Reparto Corse” livery and feature carbon rims.
MV Agusta says the Amo e-bikes are designed for the “sophisticated, discerning urban dwellers for whom moving around the city on a sports motorcycle is not the most practical option.” The pricing for the AMO RR starts at €3,075 ($3,650), while the AMO RC starts at €4,100 ($4,870). Shipping is expected to begin in August this year.